Designing a website for a business is very different to designing a personal website. There are a lot of factors to consider when contemplating business web design but here we will just be covering the basics.
1) Using the principles of business web design to establish your corporate presence online – your website is out there as a representative of your brand all day, every day and, as a result, should always portray your company in the best possible light. Treat your site as you would any other representative – make sure it is “dressed” professionally, handles queries competently and always says the right things.
2) Generally speaking, a business web design is about more than just enabling you to generate new business leads and this is true whether you use the site as a sales portal or not. If you do decide to use it as an ecommerce site, you need to ensure that the site showcases your products well, has adequate descriptions of products and that it is always up to date in terms of price. You also need to ensure that all the sales enabling links, such as the shopping cart and checkout, are working properly. Ensure that sales made via the internet are processed timeously and efficiently.
3) Use the internet to entice clients to buy by offering them special deals or rewarding them for good behaviour such as referring their friends. Client reward programmes are an increasingly popular marketing tool.
4) Strategize – You cannot just get the website going and hope for the best - you need to create a web strategy and put it into place to ensure that your goals are met. You will need to review this strategy from time to time.
5) To get business web design correct, it has to be done professionally – A good web designer will be able to advise you on all elements of design from branding to link lists. They can help you to optimize your logo and web colours for the internet and can make your website spark.
6) Partner with the right people – you need a web developer that can help you with an overall web strategy. They need to be able to assist you to implement email marketing programs, advise you on search engine optimization and implement search engine optimization programs. You need to partner with a company that can provide excellent web development skills.
Business website design may seem tiresome as it is an on-going process that requires regular reviews and tweaks to ensure that you are making the most of it. In the end though, it is the company that pays attention to these details that has a successful website.
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