Tips from the Best Web Designers

There are some websites out there that really wow the crowds and others that do nothing at all for the companies they represent. In order to make sure that you website has that “wow” factor, follow the following tips from the best web designers:

1)      First and foremost, keep it fresh. Your website should never look like it is stuck in a time warp. One way to ensure that the site stays fresh, according to the best web designers, is to have your site reviewed regularly. Have your designers incorporate a web application that allows you to easily change at least one portion of your landing page. This means being able to change photos or update comments. They can even link a live feed from your blog to your website. If you are always putting new information on your page, you are encouraging people to come back and take another look later again. Try to budget for a complete revamp, if necessary, once a year. Remember, you literally have seconds to create a favourable impression.

2)      Usability. Your website can be as fresh as a daisy but if it is not easy to use, web users will go elsewhere, according to the best web designers. Your website should not need to come with an instruction manual. Web users must be able to intuitively find their way around your site. Lead them to different areas on your site by using obvious visual cues such as buttons, etc. It may seem like a really great idea to hide your page links in amongst the other content but this is more likely to annoy than amuse the average web user.

3)      Custom make your site. The best web designers all agree that a customised site is a must have. You can no longer get away with a basic generic site. View your website as a further exercise in increasing brand awareness. Make sure that visitors know what your brand is when visiting the site. A good web designer will ensure that the visitor walks away with a good impression of your brand. Tailor your site to your particular customers. If you have a young, funky target market, you need to create a site that incorporates that vibe – you might look at incorporating music and bright, fun colours. A website for retirees, however, would look very different.

4)      Movement. Incorporate dynamic flash banners into your website’s design. A website should have some movement.

There are several other tricks that the best web designers use to make websites pop. These, however, are the main ones and will give you a place to start. 

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