Tips from the Best Web Designers

There are some websites out there that really wow the crowds and others that do nothing at all for the companies they represent. In order to make sure that you website has that “wow” factor, follow the following tips from the best web designers:

1)      First and foremost, keep it fresh. Your website should never look like it is stuck in a time warp. One way to ensure that the site stays fresh, according to the best web designers, is to have your site reviewed regularly. Have your designers incorporate a web application that allows you to easily change at least one portion of your landing page. This means being able to change photos or update comments. They can even link a live feed from your blog to your website. If you are always putting new information on your page, you are encouraging people to come back and take another look later again. Try to budget for a complete revamp, if necessary, once a year. Remember, you literally have seconds to create a favourable impression.

2)      Usability. Your website can be as fresh as a daisy but if it is not easy to use, web users will go elsewhere, according to the best web designers. Your website should not need to come with an instruction manual. Web users must be able to intuitively find their way around your site. Lead them to different areas on your site by using obvious visual cues such as buttons, etc. It may seem like a really great idea to hide your page links in amongst the other content but this is more likely to annoy than amuse the average web user.

3)      Custom make your site. The best web designers all agree that a customised site is a must have. You can no longer get away with a basic generic site. View your website as a further exercise in increasing brand awareness. Make sure that visitors know what your brand is when visiting the site. A good web designer will ensure that the visitor walks away with a good impression of your brand. Tailor your site to your particular customers. If you have a young, funky target market, you need to create a site that incorporates that vibe – you might look at incorporating music and bright, fun colours. A website for retirees, however, would look very different.

4)      Movement. Incorporate dynamic flash banners into your website’s design. A website should have some movement.

There are several other tricks that the best web designers use to make websites pop. These, however, are the main ones and will give you a place to start. 

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Qualities that make the Best Web Design Company Best

What makes a company the best in any industry? It is attention to detail and attention to the client’s needs and an ability to create the perfect product to meet the client’s needs.  These same rules apply even more when it comes to the best web design company.

The best web design company is professional in all its dealings with its clients – clients can rest assured that their interests are being taken care of. The designer will interview the client fully to ensure that there are no miscommunications when it comes to what the client is looking for. The designer will endeavour to understand a bit about the client’s business and the client’s customers. They will use this knowledge to put together a comprehensive online marketing strategy to compliment your existing marketing campaigns. The best web design company realises that website design is only a small part of creating an online presence.

They know that it is especially important to reinforce your company’s brand through the website and to ensure that the client has a positive experience of your brand on your website. This way, your brand is memorable in the client’s mind for the right reasons. To ensure that branding is successful, the designer will have to make use of custom web design. This is what sets your site apart from the others out there.

The best web design company will employ, as part of their overall marketing strategies, SEO services and solutions to ensure that your site has the best page rank possible. This will mean that all content, images and applications on the site will be geared with SEO in mind. The advantage of going to the best is that they know how to properly produce the results in terms of SEO. SEO is a difficult thing to get right – if the keyword density is too high, the search engine’s will consider your site spam and, if it is too low, it will not rank well at all.

The best web design company is one that is always innovative and that creates web solutions that reflect this. They not only design custom websites but also custom web applications to add further value to your website.

As the final prong in their marketing strategy, they will assist you in creating an online email marketing campaign.

It is thus obvious that the best web designers create more than just a simple web design; they create an overall web solution.

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Who would benefit from Web Design Services?

Initially you may feel that the answer to that question is anyone who wants a website but has no idea about design. But, once you consider it a little more carefully, you may begin to realise that almost anyone can benefit from web design services. Whether someone is looking to set up a new website from scratch or wanting to update and upgrade an existing website, they can benefit.

Sometimes clients have a very clear idea of what they want on their websites but sometimes clients have no clue what to a good design would entail. Either way, web design services are useful to them for several reasons:

1)    They have the benefit of the objective opinion of a skilled professional. We often love our product and work hard on our branding and just assume that it will translate well onto the web. We also may have a very clear idea of what we want and again assume it will translate well onto the web. The problem is, whilst we may know our product, we may not have the expertise to create a successful website design.

2)     Web design services encompass more than just the layout of the site and a few pretty pictures. The landing page and layout need to entice the visitor to stay, explore and either buy straight away or make a decision to buy. This requires knowledge of how the average web surfer thinks and what they want to see.

3)    Without SEO solutions, your website will hardly create a splash in the World Wide Web. Good web design services take search engine optimisation into consideration and act to maximise your page rank.

4)    There may be several options in terms of your website and related branding that you have not considered or perhaps have not heard of. Web design services will help identify web applications that could assist the flawless operation of your site and increase the wow factor of the site. They can also suggest different applications to increase the value of your site to the client. In addition to helping the client, they will be able to advise you on ecommerce website solutions that make the process of selling online as painless as possible to you and as easy as possible for your client.

5)     Designers can help you work on your overall brand and logo and refresh them. They can even go so far as creating a whole new brand image.

In short, anyone wanting to create an enhanced image and web presence can benefit from seeing a website designer.

Is Boston Web Development any Different from Anywhere Else?

In Boston, web developers do not put their pants on one leg at a time – they just click their fingers and they are dressed. This, of course, is a ridiculous statement. The fact is that Boston web development is basically the same as web development anywhere else. Of course, Boston web development does cater for the Boston demographic and the Boston demographic is different, for example, from the Nigerian demographic, but the basics of web development apply all over the world.

Elements that you would find in Boston web development are common to any good web development company worldwide. As always, your web developer should be able to correctly implement the design laid out by your designer. Your developer should be skilled and act professionally. They should always keep to the time schedule agreed to with you or, if they cannot, they should let you know timeously.

Whether you are looking for a Boston web development firm or not, you should be looking for a firm that has the following skills available to them:



1) Good time-keeping and project management skills.

2) The ability to draw on programmers that are qualified and experienced in various different programing languages.

3) Experience in and the ability to work with API integration and front end scripting.

4) They should be experienced in flash website development.

5) They must be able to integrate and implement various customer interaction platforms such as blogs and forums.

6) They must be able to create custom web applications that work smoothly and they should be able to integrate them into your website.

7) They must be able to work with your web designer in order to implement an email marketing strategy for you.

8) They must have the ability to embed third party coding, for example Google maps, into your website.

9) The ability, if required, to create a .mobi website.

10) They should also be able to create web applications specifically designed for today’s generation of smartphones like the IPhone and Android. They should, in fact be able to create mobile phone applications in general. in addition to all the above, they must be a firm with a good solid reputation and must make a point of keeping up to date with the latest trends in their industry. The answer to the question, “Is Boston web development any different from anywhere else?” would have to be no. Aside from a few differences due to the geographical area and resultant target demographic, websites here are developed in the same way as everywhere else.

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What are the Basics of Business Web Development?

A great business website is such a fantastic marketing tool that it is essential to get it right. It is essential to know what the basics of business web development are in order to ensure that your developer is doing the best job possible.

Business web development is about making the website design of a business a reality and implementing the designer’s vision on the web. It is up to your developer to iron out basic structural conflicts in the web design and ensure that the technical aspects of the site run well.

Business web development can be likened to writing a script for a movie. In order for the “movie” to be a success, you have to characters (web applications) that engage your audience (the end user) and a logical sequence of events (the web pages) that lead the audience to a satisfying conclusion.(Achieving the site’s main objective – be it achieving sales or generating sales leads.)

The basics of business web development are, to a large extent, basic common sense.
1) The site should run smoothly, with no bugs and glitches. This may seem like a no brainer but the importance of having a website that runs as it should, cannot be overemphasised. It is better to have a simple site that functions at one hundred percent efficiency than to have a flashy one that does not work properly in some parts.

2) Business web development entails having custom built applications that enhance the end user’s experience on the website and, by doing so, give them a positive impression of the brand. Brand development through building custom web applications is one of the cornerstones of a great website.

3) As with all other types of web development, business web development, involves the use of programming languages such as Java and specialised coding. In addition, the developer should have the necessary skills to implement various communication models into the site. Examples of these are: Contact Pages, Forums and Blogs.

It is vital to choose an experienced and professional developer with the requisite skills in order to ensure that your website is set up properly. The web developer should be detail orientated and should be innovative. At times, it will be necessary to be really creative in order to create the perfect customised web application to embed into your site. For this highly skilled work, it is best to consult a professional web developer.

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What are the Basics of Business Web Design?

Designing a website for a business is very different to designing a personal website. There are a lot of factors to consider when contemplating business web design but here we will just be covering the basics.

1)    Using the principles of business web design to establish your corporate presence online – your website is out there as a representative of your brand all day, every day and, as a result, should always portray your company in the best possible light. Treat your site as you would any other representative – make sure it is “dressed” professionally, handles queries competently and always says the right things.

2)    Generally speaking, a business web design is about more than just enabling you to generate new business leads and this is true whether you use the site as a sales portal or not. If you do decide to use it as an ecommerce site, you need to ensure that the site showcases your products well, has adequate descriptions of products and that it is always up to date in terms of price. You also need to ensure that all the sales enabling links, such as the shopping cart and checkout, are working properly. Ensure that sales made via the internet are processed timeously and efficiently.

3)    Use the internet to entice clients to buy by offering them special deals or rewarding them for good behaviour such as referring their friends. Client reward programmes are an increasingly popular marketing tool.

4)    Strategize – You cannot just get the website going and hope for the best - you need to create a web strategy and put it into place to ensure that your goals are met. You will need to review this strategy from time to time. 

5)    To get business web design correct, it has to be done professionally – A good web designer will be able to advise you on all elements of design from branding to link lists. They can help you to optimize your logo and web colours for the internet and can make your website spark.

6)    Partner with the right people – you need a web developer that can help you with an overall web strategy. They need to be able to assist you to implement email marketing programs, advise you on search engine optimization and implement search engine optimization programs. You need to partner with a company that can provide excellent web development skills.

Business website design may seem tiresome as it is an on-going process that requires regular reviews and tweaks to ensure that you are making the most of it. In the end though, it is the company that pays attention to these details that has a successful website. 

Top 5 Independent Design Companies

All around the internet there are companies that provide services in the area of web design. Many of these companies are well equipped to successfully enact any level of work required by an employer; However, the larger the company, the less face time one can expect from their workers. With large workloads comes large responsibilities and quite often-continual decompartmentalization of jobs. When a company wants a more personal connection with the best web design company available, they ought to seek out independent design companies. These companies can often provide equal services to larger incorporated companies while simultaneously giving the employer the desired time and consideration that is often required to create custom sites and online communities.

Miller and Stanford (www.millerstanford.com) is an independent web design company whose portfolio involves some of the most visually pleasing portfolio projects one can find. There work is often XHTML and CSS-based and their pages are easy to navigate and seamlessly put together to create a pleasing experience when visited.

McElhinney Design (http://www.mcelhinneydesign.com) is an independent contractor who has yet another pleasing creative streak and provides pleasant and efficiently simplistic designs to the portfolioed websites. While the designs tend to be a bit more generic than those of others like Miller and Stanford. However, what the sites lack in glitz, it makes up for in pointed and worthwhile navigation.

Dave’s Webs (www.davidswebs.com/) is a fantastic example that the best web design company may not necessarily be the biggest company you can find. The company's homepage boasts custom designs a quality flash applications and the portfolio helps back the claim. Dave’s Webs also boasts an impressively large portfolio given their emphasis on being a small independent web design company.

NearFrog.com (nearfrog.com) is a site, which has an emphasis on efficient and aesthetically pleasing websites. The company utilizes sleek color schemes and buttons to create sites that are capable of soothing and enticing just about any customer that makes their way to the site. In addition, with NearFrog’s emphasis on SEO work, a company can bet on quality traffic through its site.

Finally, Web Design by Knight (www.webdesignbyknight.com) may be the best web design company for those who look for independent design companies. With thirteen years experience, which is shown in their portfolio and their homepage, there is little concern that the company can get their work done.

Regardless of which company one chooses for their projects, it is the case that some of the best web design company can be found outside of the larger companies.